Category
Brand Identity
Year
2024
Tools
Illustrator, Figma
Industry
Baby & Kids Care
Overview
Hibearnate is a premium baby and kids hygiene brand that needed an identity conveying gentleness, safety, and care. The brand name plays on "hibernate" and "bear," creating a cosy, protective feeling that resonates with parents seeking the best for their little ones.
Product Lines
The brand spans two distinct product lines: a sunny, playful sunscreen range featuring golden yellows and beach imagery, and a calming everyday care line in soft peachy-pink and dusty blue. Both share the friendly bear mascot and flowing, organic patterns.
Brand Palette
Blush
Dusty Blue
Sunny
Sand
Cream
Design Approach
The visual identity centres around a friendly bear mascot rendered in soft, rounded forms. The flowing wave patterns suggest gentle cleansing while the colour palette uses muted pastels to evoke comfort and cleanliness without feeling clinical.
Outcome
The complete brand system includes packaging, marketing materials, and digital assets. The identity successfully positions Hibearnate as a trustworthy, premium choice for parents who want the best for their children—keeping skin safe for a longer play time.